Between 27 June to 2 July, SKEMA Executive, the executive training centre for SKEMA Business School, became the venue for two specialised training sessions on meeting planning, delivered in conjunction with MPI (Meeting Professionals International).

42 meeting planners, conference centre and convention bureau specialists gathered to work towards the CMM (Certification in Meeting Management) and the GCMBEII (Global Certificate in Meetings and Business Events II) qualifications, two widely recognised event industry certifications. The programmes were the first of a series to be delivered at SKEMA, one of MPI’s Global Training Centres.

The profile was truly varied and international. Trainees came from France, but also Italy, Spain, Germany, Poland, Belgium, the United Kingdom, Switzerland, the Netherlands, Russia and even from the United States. Corporate meeting planners from Schlumberger, Bayer Health Care and Amway among others worked alongside representatives from event organisers and Destination Management Companies, such as MCI, GL Events and Grass Roots, international associations, convention bureaux (Poland, Berlin, Florence, Manchester) and non-governmental organisations (Organization of American States).



Attendees learnt from experienced industry speakers who were flown in from the United States as well as from different European locations. Participants from both programmes were able to network during two evening social events, hosted by SKEMA Business School and the Radisson Blue hotel in Nice, respectively.

"As trainers, we were very impressed by our participants’ willingness to work so very hard. They were exceedingly disciplined but also happy to share experiences in class and build their professional network during break time", says Mady Keup, Accredited MPI Trainer and Course Director of the MSc in Events and Meetings Management at SKEMA Business School. “SKEMA is extremely happy to have been able to host these highly professional specialists in our Executive Centre.”



Editor’s note: photographs to be credited to TNOC www.tnoc.ch

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The Travel and Tourism Research Association Europe released its latest newsletter. Seventeen pages of news and tourism research information you can use, links to documents and reports, and more. Click on http://tinyurl.com/yhonwzg to get access to the newsletter.

The Travel and Tourism Research Association (TTRA), founded in 1970, is a nonprofit professional organization committed to improving the quality, value, effectiveness and use of travel and tourism research and marketing information. TTRA seeks to improve the industry through education, publications and networking activities, TTRA maintains eight chapters worldwide including Canadian and European chapters.

TTRA is a leading organization for the community of practitioners and educators engaged in research, information management and marketing in
the travel, tourism and hospitality industries. TTRA serves a large and growing membership around the world with a unique and highly valued
set of opportunities and services. Our membership of over nearly seven hundred comes from thirty-three different countries and every continent
in the world.

Members represent a variety of organizations including private research firms, destination marketing organizations, national tourist offices, tourist attractions, travel corporations, university teaching and research institutions, and technical service providers.

TTRA is the only organization of its kind to combine both the providers and users of travel specific research. Networking allows TTRA members access to the best travel research and marketing resources available. Our annual conference is a unique gathering of all categories of the travel industry, and consistently ranks as one of the best industry events of its kind by our members.

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Suite à une année 2009 difficile pour le tourisme et l'hôtellerie, vous vous demandez comment se présentent les prochains mois, quelles sont les tendances, les marchés qui promettent! La crise a modifié le secteur, à la fois offre et demande. Nouvelles stratégies de distribution, yield management, les sites web 2.0 tels que trip advisor . . . tout cela contribue au niveau visage de l'hôtellerie en France. Pour en savoir plus . . .

Deloitte Tourisme, Hôtellerie & Loisirs et le Centre de Management du Tourisme à SKEMA Business School vous invitent à la 11ème édition de l’observatoire sur les tendances de l’hôtellerie en France et sur la Côte d’Azur le Mardi 23 février 2010 à partir de 17h30 à SKEMA Business School.

Olivier Petit, Associé Deloitte (et diplômé SKEMA) donnera ainsi les résultats 2009 de cette étude tout en introduisant sur les perspectives 2010 du marché. La conférence se poursuivra avec une table ronde sur la thématique "Marque, réseau, capital humain : l’immatériel créateur de valeur" animée par Hugues Desgranges, Associé Deloitte (et diplômé SKEMA également) et avec la participation de Emmanuel Caux, Directeur Général du Pôle Hôtelier Lucien Barrière de Cannes, Laurent Greffeuille, Responsable Tourisme du Conseil régional PACA, et Dimitri Triadafillidis, Directeur Général de GL Events.

Vous pouvez vous inscrire en écrivant à a.gravoulet@skema.edu

http://tinyurl.com/y8l9bbo

L'article sur WebTimesMedia: http://www.webtimemedias.com/wtm_article54848.fr.htm

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SKEMA MSc in Strategic Tourism Management is again ranked BEST tourism management program in France according to SMBG!
It ranks second overall behind IMHI-ESSEC for tourism and hospitality programs.

SMBG released the rankings on Feb 13 in Paris. Ranking criteria are (1) awareness of program among potential students and professionals; (2) average salary of graduates; and (3) students' satisfaction scores based on a representative sample of students.

Congratulations to the faculty, students, and industry partners who all contribute to the success of this program!

SKEMA has 15 programs this year that appear in the rankings (10 Master Spécialisés, 3 Master of Science, 2 MBA). Out of 15, 11 are in the top 5 of their respective categories:

• MS Audit, Contrôle de Gestion et Systèmes d'Information : 5th - 3*
• MS Analyse Financière Internationale : 6th - 4*
• MS Finance de Marchés, Innovations et Technologies : 3rd - 4*
• MS Ingénierie et Gestion Internationale de Patrimoine : 4th - 4*
• MS Gestion Fiscale de l'Entreprise : 7th - 3*
• MS Management Stratégique du Développement Durable : 2nd - 3*
• MS Intelligence Economique et Management des Connaissances : 2nd - 4*
• MS Marketing Management par la Qualité : 3rd - 3*
• MS Marketing Direct et Commerce Electronique : 4th - 3*
• MS Management de Projets et Programmes : 4th - 4*
• MSc Logistics, Supply Chain & Project Management : 9th - 3*
• MSc International Business : 5th - 3*
• MSc Strategic Tourism Management : 2nd - 4*
• MBA Full Time in Strategy, Programme and Project Management : 3rd - 3*
• MBA Part Time in Strategy, Programme and Project Management : 11th - 3*

SMBG released the rankings on Feb 13 in Paris. Ranking criteria are (1) awareness of program among potential students and professionals; (2) average salary of graduates; and (3) students' satisfaction scores based on a representative sample of students.

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CERAM Expert devient SKEMA Expert...

Vous pouvez désormais suivre nos actualités Twitter sur www.twitter.com/skemaexpert .

Les archives restent consultables sur www.twitter.com/ceramexpert

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Le tourisme de montagne souffre-t-il d'un problème d'image avec les jeunes? Le CRT Riviera Côte d’Azur, avec la Grande Traversée des Alpes et SKEMA Business School vous invitent à un débat le 17 décembre 2009 de 9h30 à 12h30 dans le Grand amphithéâtre de SKEMA Campus Sophia Antipolis.

La projection du film « L’initiation – une semaine dans les Alpes » sur le tourisme itinérant des jeunes en montagne sera suivie d'un débat sur le tourisme de montagne et les jeunes.

Plus d'information et inscription ici

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Issue 3 of the TTRA Europe Members' Newsletter is available now.
You can download it using this link .

In this issue, you will notably find a report on market intelligence and more information and call for papers for TTRA Europe 2010 (Hungary) and TTRA International 2010 (Texas) conferences.

If you want to participate to this newsletter, you can submit news, views and articles by sending an e-mail to ttraeurope@googlemail.com

Links

• Issue 3 of the TTRA Europe Members' Newsletter
• TTRA website
• TTRA on Linkedin
• TTRA on Facebook
• TTRA on Twitter

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The recently published Study on the Competitiveness of the EU tourism industry - with specific focus on the accommodation and tour operator & travel agent industries - was commissioned by the Commission and run by Ecorys.

It addresses strategic issues that are faced by tourism businesses after identifying internal and external challenges to tourism development. The executive summary can be found on ec.europa.eu while the complete report is accessible here.

In conclusion, the study deplores the fragmentation of the tourism industry and recommends that various actors join forces and present a single voice to face the industry challenges . . . Indeed a recommendation that does not just apply to Europe . . . but also to local destinations.

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The 2010 Annual conference of the Travel and Tourism Research Association Europe will be held on April 21-23 in Budapest. The theme of the conference is "Health, Wellness, and Tourism: Healthy Tourists - Healthy Business?"

Presentation and paper abstracts are welcome in the following categories:

• research papers
• case studies
• policy and strategy documents
• applied (industry and sector) papers
• master and doctoral student papers

Abstracts should be submitted by October 30. Read the complete call for papers here .

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Soon after its annual conference that was held in the Netherlands, Frederic Dimanche became President of the Travel and Tourism Research Association Europe for a two-year term.

TTRA is a leading international network of professional in tourism and travel research and marketing. Founded in 1970, the organization and its members have been to the forefront of the development and application of travel and tourism related marketing information and research. TTRA’s membership in over 20 countries worldwide includes both practitioners and educators offering unique networking opportunities.

The objective of the European Chapter of Travel and Tourism Research Association is to create forums for the exchange of ideas and knowledge between tourism researchers and the tourism industry. A 16-page newsletter was published in June. You can read it online or download it on CERAM Expert website here.

Interested people are welcome to join the TTRA Europe LinkedIn group (www.linkedin.com) to post business-related research information and announcements. We encourage you all to register to the group and participate in information sharing and discussions.

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